ESPN ASIA

ESPN STAR Sports (or ESS) is a joint venture between ESPN and STAR TV which offers 17 customized television feeds and transmits in five languages (English, Cantonese, Hindi, Korean and Mandarin) to 25 countries throughout Asia. Key programming includes Cricket, English Premier League, UEFA Champions League, Formula One, Wimbledon, NBA, and Major League Baseball.

Combining the strengths and resources of its ultimate parent companies, Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR), ESPN STAR Sports is one of Asia's authoritative and comprehensive sports provider.

ESPN reaches over 110 million households, while STAR Sports reaches over 54 million households.[1]

From basketball to badminton, soccer to swimming, ESPN STAR Sports brings its viewing audience of predominantly affluent, educated viewers between the ages of 15 and 54, the round-the-clock and round-the-globe sports entertainment they crave.

ESS also has five localized editions of SportsCenter, customized for viewers in China, Hong Kong, India, Taiwan, Malaysia and Southeast Asia.

Recently it was announced that ESPN STAR Sports launched a 24 x 7 cricket specific channel called Star Cricket in June, 2007 and also launched ESPN Malaysia and STAR Sports Malaysia exclusively for Malaysian viewers.